Public Relations in Africa: Understanding the Market

The diversity of the African people creates ample room for creativity in the public relations sector – and numerous possibilities for your organisation to stand out from the crowd!!

Powerful Mobile Footprint

One element that makes the African public relations market unique to its international counterparts is the continent’s strong mobile phone footprint.

Did you know that:

  • There are more mobile phone users than fixed-line subscribers?
  • Mobile commerce now accounts for more than 30% percent of all e-commerce…
  • Nine out of 10 mobile searches lead to action and more than half lead to sales?
  • Africa is presently undergoing a smartphone revolution?
  • That the number of smartphone connections across Africa almost doubled over the past 2 years – reaching 226 million?

How do you incorporate these vital insights into your public relations campaigns?

Contact Catherine from CVLC on 083 300 0331 or email